Superhuman Tahini
What was the purpose of the project?
SUPERHUMAN brand is a benchmark for the quality of nutrition and recovery products, focused entirely on healthy nutrition for people of all ages and genders.
My main task in the project was to creat modern brand, symbol of the potencial of the human body and incredible power of natural products. I was responsible of packagind design as well as colaboration with publishing haouses for all print materials.
What was done
- Research
- Logo Design
- Brand Identity
- Packaging Design
- Prepress
Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
Showcase 2017
The brand is presented on the Bulgarian market with a few tahinis with different falvours and added protein.
My chalage here was to design labales for these products and to manage the printing process production as well. I designed the labes, transport boxes, advertising materials and manage comunication between all productions units.
Branding
The project itself starts in 2016 when was created the first tahini lables.
In the begging the idea was concentrated around sport industry and bodybuilding as audience. That is why the labes was with sportist photos representing the quality and the spirit of heal food.
Showcase 2016
